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Halal Branding
Paperback
380 pages / Published: 20 October 2018
£20.00 -20% £16.00
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Halal Branding is a culturally-centric approach to championing branded lived experiences and intersectionality. Professor Wilson offers a nuanced and fresh philosophical approach - packed with branding toolkits, practical advice and a touch of creative hip-hop/grunge flair, on how clusters of people, influenced by Muslims and Islam, can build authentic brands and profit from Prophethood.
■It’s written by an expert who has worked in academia and industry for over 20 years
■It’s for practitioners and academics
■It’s an alternative approach to branding made for today, even if you aren’t in the Halal space
■It’s packed with models and tool-kits that you can use
■It’s written in an easy to digest way - blending facts and theories with practical examples, humour, poetry, infographics, and memes
Title
Halal Branding
Format(s)
Paperback
Edition
1st
Pages
380
ISBN
9781905837571
Dimensions
153 x 234 x 18 mm - 800g
Reviews:
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